What type of costs are associated with Priority 2 leads?

Priority 2 leads refer specifically to qualified high school ASVAB test leads. These are students who have taken the Armed Services Vocational Aptitude Battery (ASVAB) and have demonstrated a level of qualification that indicates they could be suitable candidates for military service. This type of lead is particularly valuable because it not only reflects an interest in military service but also provides a measurable and standardized assessment of the student's abilities and potential fit for a role within the Air Force.

Leads like school-sponsored events, while they can generate interest, may not yield candidates who meet the necessary qualifications established by the military. Students interested in the military can vary greatly in terms of their readiness and qualification; therefore, this category does not signify a strong or guaranteed potential for enlistment. Other unqualified leads tend to represent individuals who lack the criteria or aptitude deemed necessary, making them less actionable in terms of recruiting.

In summary, the identification of Priority 2 leads as qualified high school ASVAB test leads establishes a clear focus on candidates who have shown both interest and potential, making them a high priority for recruitment efforts.